While people talk about the latest trends in online marketing, social media, or pay per click advertising (PPC), the simple truth is that organic search results are still the most significant for a variety of reasons.
Google alone gets over 134 Billion searches a month (or approximately 4.5 Billion searches per day) and those who understand SEO the best get the lion’s share of that traffic.
Nearly 77% of all searches worldwide are through Google, and when you look at those numbers, it makes sense that those with their ear to the ground will want the growth of their organic search rankings as their absolute top priority.
Local SEO Is Fundamental To Small Businesses
While the phone book may be dead, local retail and services are certainly not. People search on their phones for local solutions, and nearly three-quarters of anyone searching for a specific local service or product will often visit a location they found online within a mere 24 hours.
What is the point of traffic if it doesn’t end up making you money? First page results will see at least a 1/3 click-thru rate and useful content can draw in new clients, of course. If the result someone gets for a given search online casts a distinct projection of authority, they are more likely to act on it.
People go online to look for a solution to a problem, and you cannot expect them to click around aimlessly, look at commercials, or read a newspaper or phone book. They are going to Google to show them who the reliable local providers are.
Emphasis on What Matters
Clear site structure with a streamlined navigation system, clean code on the website, and proper internal/external link-building that never relies on terrible content, spammy linking, or software spam that will actually get you penalized. True optimization relies on much more than having a social media account that is active or just there for the sake of it.
With SAYA you will see results that not only include the high placement of Google and other search engines but will also satisfy your visitors and get you the very results that you are looking for to enable your business to thrive.