Defining the Obstacle
If you study Google, you will find results where large companies with search engine optimized web properties rank higher in the SERPs.
Most small businesses get discouraged by such results and steer clear of investing in an effective marketing strategy like search engine optimization due to this reason.
However, a small business in the Fox Valley of Wisconsin is in an ideal position for scaling the search results. But until you decide to invest in search engine optimization, your competition will continue to walk all over you.